Niek Vaessen, General Manager of Supply Chain Management & Information Technology at Bridgestone, explains the effect of Every Angle on Bridgestone. With the Every Angle software, they are able to provide detailed information down to individual drop sizes and customers’ drops. This transparency of the SAP data enables Bridgestone to better compare tenders and negotiate more accurate rates.
Bridgestone has been able to reduce their cost of doing business. How? With Every Angle they have more detailed information at their disposal and can therefore plan their warehousing activities more effectively. Because fuel costs are dramatically increasing, an improved planning function enables Bridgestone to better control their transportation cost. As Bridgestone has the most accurate details available, they are capable of obtaining sharper rates from their suppliers and providing more precise data to their customers.
Steven Verhasselt, Business Analyst at Bridgestone Europe, explains how they use the Every Angle add-on tool for SAP. As soon as they detect a bottleneck in their supply chain or even suspect that they have an issue in their supply chain, they investigate whether it is a legitimate issue. If so, they immediately drill down to the root cause of the bottleneck and solve it before it turns into a problem.
Verhasselt notes, “as soon as I got Every Angle, I was eager to research volume and throughput of our different warehouses in our distribution network. It is impressive to have this visibility and see all information in one overview.”
Ann Wtterwulghe, Assistant Manager Commercial Logistics at Bridgestone, uses Every Angle to create reports on orders. She keeps track of their call centers. Upon isolating cases where orders have been created and delivery has not been scheduled, yet there is plenty of stock to fulfill the orders, she contacts the call centers and corrects this immediately. Therefore, deliveries are expedited more quickly and customer service levels can be increased.
Bridgestone Europe (BSEU) is a key regional subsidiary of the Tokyo-based Bridgestone Corporation, the world's largest manufacturer of tyres and other rubber products. Bridgestone Corporation and its subsidiaries employ over 138.000 people around the world, operate 187 plants in 26 nations and sell products in more than 150 countries. One in five vehicles in the world drives on the company's tyres.